Use of the internet for Gucci

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Gucci

Gucci is an Italian luxury brand of fashion and leather goods, which is owned by the French holding company Kering. Gucci was founded by Guccio Gucci in Florence in 1921. They generated about €4.2 billion in revenue worldwide in 2008 according to BusinessWeek and climbed to 41st position in the magazine's annual 2009 "Top Global 100 Brands" chart created by Interbrand it retained that rank in Interbrand's 2014 index. Gucci is also the highest-selling Italian brand. The company operates about 278 directly operated stores worldwide as of September 2009, and it wholesales its products through franchisees and upscale department stores. In the year 2013, the brand was valued at US$12.1 billion, with sales of US$4.7 billion. In the Forbes World's Most Valuable Brands list, Gucci is ranked the 38th most valuable brand, with a brand value of $12.4 billion as of May 2015. As of January 2015, the creative director is Alessandro Michele.


Gucci use the internet for promotion, business research and communication. Example of promotion is that they use the social media to promote their product:-




Gucci also have their own website to sell their product and also having consumer’s feedback. They also use internet for communication as they communicate via website within and throughout the country depending on the availability.

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